How To Get Hundreds of Real Estate Buyer Leads On Facebook For A Couple Bucks EACH
$1.47 CAD Per Real Estate Buyer Lead (w/ 6 data points) Using Facebook Ads
We’ve been running a campaign hyper-locally to mess around to test/iterate.
Thought I’d share the raw info of what’s working to generate buyer and seller leads right now in a passive and fully automated way.
Attached is the ad that we’re using – it’s the best performing by far for a few reasons:
- Hyper local
- Perfect price range for +80% of buyers
- And a lot more
It goes through a simple flow of asking for just email first to “get the inside scoop” followed by a simple ask to tell us more:
- phone number
- type of property they’re interested in
- maximum budget
- timeline to purchase
- interest in a home loan deal (for referral partners)
We end up with leads like this:
Then on the thank you page they have the option to book a call with a realtor right away to talk about seeing homes in their budget.
That’s just a ScheduleOnce embed.
Really simple but effective 2-step funnel:
Email Capture >> Full Data Capture >> Thanks
And this exactly little funnel has generated over 300 leads in Niagara Falls alone (a city of under 300,000 people).
Want to get more info on how this works?